Designing a Cloud Analytics Service Framework for Mobile Advertisement and Marketing: A Review

Abstract

If we talk about data earlier, it was not much larger and complicated because earlier the use of internet and technologies were not in use as it is in current days. Nowadays large amount of data is generated in every second, that’s why Cloud environment became very challenging because of its popularity with the communication, networking and storage theorizes [5]. Today our modern era is significantly dependent on Internet and Mobile applications. Today’s generation prefer to communicate with each other virtually rather than meeting with each other face to face so they use many mobile application or online application for communication using internet and technologies. Survey statics shows that mobile advertisement is rapidly growing that majorly focuses on marketing. In this paper we have surveyed different scenarios of mobile advertisement and marketing that how different methods, algorithm and approaches is being used for mobile advertisement and marketing.