Open Access Open Access  Restricted Access Subscription Access

A Review on Eco Marketing

S. Sreeremya

Abstract


Green marketing or Eco marketing is an initiative proposed by developed and developing countries towards making sustainable energy source. Due the sporadic increase of human population, it’s always a challenge to meet the energy needs. So eco marketing or green marketing assisted with green labelling and eco certification is certain key strategies discussed in this article.

Full Text:

PDF

References


Gore, Al. 1993. Earth in the Balance: Ecology and Human Spirit. New York: Plume.

Henion, Karl E., and Thomas C. Kinnear. 1976. Ecological Marketing. Columbus, Ohio: American Marketing Association.

Henion, Karl E., and . Kinnear. 1977. "A Guide to Ecological Marketing." in Karl E. Henion and Thomas C. Kinnear (Eds). Ecological Marketing. Columbus, Ohio: American Marketing Association.Hume, Scott. 1991. "McDonald's: Case Study." Advertising Age 62 (5): 32.

Ingram, C. Denise and Patrick B. Durst. 1989. "Nature-Oriented Tour Operators: Travel to Developing Countries." Journal of Travel Research 28 (2): 11-1

Kangun, Norman and Michael Polonsky. 1994 "Regulation of Environmental Marketing Claims: A Comparative Perspective." International Journal of Advertising 13 (4): 213-233.

Forthcoming. Keller, G. M. 1987. "Industry and the Environment: Toward a New Philosophy." Vital Speeches 54 (5): 154-157.

Lawrence, Jennifer. 1991. "The Green Revolution: Mobil." Advertising Age 62 (5): 12-13.

May. V. 1991. "Tourism, Environment and Development: Values, Sustainability and Stewardship." Tourism Management 12 (2): 112-118.

McIntosh, Andrew. 1990. "The Impact of Environmental Issues on Marketing and Politics in the 1990s." Journal of the Marketing Research Society 33 (3): 205-217.

Murphy, P. 1985. Tourism: A Community Approach. NewYork: Methuen Inc. National Association of Attorneys-General (NAAG). 1990. The Green Report: Findings and Preliminary Recommendations for Responsible Advertising. [San Francisco?], USA: National Association of Attorneys- General.

Ottman, Jacquelyn. 1993. Green Marketing: Challenges and Opportunities for the New Marketing Age.


Refbacks

  • There are currently no refbacks.