Open Access Open Access  Restricted Access Subscription Access

Resource Optimization of a Fast Food Franchise: Industrial Engineering approach

Ronak Dak, K T Ramesh, Sai Prashanth K K, Mukund Kakani


India is one of the largest markets for food based products. The Indian Fast Food Industry
grew at a CAGR of around 34% during 2011-2014 and is expected to better that rate in the
next three years. There is a lack of appropriate fast food chain of restaurants focusing on this
segment due to huge demand for Indian food based products in India. Reputed fast food
chain restaurants aims to tap on this huge potential in the coming decade but faces stiff
competition from other regional restaurants and independent outlets.

Full Text:



A Gunasekarana, H. James Williams, Ronald E. McGaughey, Performance measurement and costing system in new enterprise Technovation 25 (2005) 523–533 Available at -

A History of the Restaurant Part One. Available at Accessed on March 4, 2017.

Activity Based Costing- ABC, Investopedia, Available at, Accessed on April 10, 2017.

Averill M. Law, Simulation modelling and analysis, 4th edition, McGraw Hill.

Chan, Yee-Ching Lilian; Improving hospital cost accounting with activity-based costing, Health Care Management Review; Winter 1993; 18, 1; ABI/INFORM Global pg. 71 Darshini's of Bangalore. All over the City. Available at Accessed on March 24, 2017.

David Fone, Sandra Hollinghurst, Mark Temple, Alison Round, Nathan Lester, Alison Weightman, Katherine Roberts, Edward Coyle, Gwyn Bevan and Stephen Palmer; Systematic review of the use and value of computer simulation modelling in population health and health care delivery; Journal of Public Health Medicine Vol. 25, No. 4, pp. 325–335 DOI: 10.1093/pubmed/fdg075

Discrete Event Simulation Software, Available at; Accessed on March 21, 2017.

Graham Winfrey, The Cost of Unhappy Customers, Available at Accessed on March 27, 2017.

Jerry Banks, John S. Carson II, Barry L. Nelson, Discrete-Event System Simulation, 2010 Edition.

John S.Borza, FAST Diagrams: The Foundation for Creating Effective Function Models, Available at, Accessed on April 5, 2017


  • There are currently no refbacks.