Journal of Sales, Service and Marketing Research

JSSMR is a peer reviewed Biannual Journal which provide platform to Researchers, Academicians, Scholars, Professionals in the field of Management to promulgate their Research/ Review/ Case studies in the field of Sales, service and marketing research. We provide a platform for the exchange of ideas, information, and experiences related to educating students of sales, marketing and advertising

  •  Education based marketing
  •  Marketing career resources
  •  Ethical Sales Practices / Business Ethics
  •  Branding
  •  Positioning
  •  Digital marketing
  •  Customer experience-feedback/review
  •  Emerging theory, ideas, strategies and Application of marketing
  •  Customer loyalty
  •  marketing segmentation and targeting
  •  customer value modelling
  •  Consumer protection law
  •  e-commerce